Other FREE downloads from
Patricia Martin
Report to Steppenwolf
The full 72-pg report prepared for Steppenwolf Theatre Company on successful marketing strategies for Millennials.
American Life and Culture Study
Practical recommendations to help leaders adapt to a post-advertising age where culture
is the medium of rising significance.
Brand Trinity Map
Three brand archetypes consumers respond
to in changing times.
RenGen Manifesto
Why current conditions set the stage for growth.
How to Create a Customer-centric Culture
An entrenched public transportation authority changes its culture. (Courtesy of the Chicago Transit Authority)
New
eBook!
Tipping the Culture: How Engaging Millennials Will
Change Things.
Millennials are the future. Failing to engage them might mean that your
brand will not be around to see them rise to power.
Find out how some of the world’s top brands are reaching them in a digital
culture. Read the new eBook by Patricia Martin.
Based on interviews with brand leaders such as Ford Motor, Google and Red
Bull, it’s chock full of practical ways to communicate with Millennials in
an era of social media.
PLUS, there's an entire chapter devoted to entertainment brands.
Want to remain culturally relevant?
The ice storm that froze our economy
in 2008
got us thinking. Would it affect the way people create and participate
in the culture?
This
FREE
download of The American Life and Culture Report
is the beginning of what we hope will be more research on the people
and forces that are reorganizing our work, leisure and belief systems—in
essence, our culture.
The report provides practical recommendations to
help leaders adapt to a post-advertising age where culture is the medium
of rising significance in shaping preference.
Press Release, October 19, 2009
Download in MS Word
Download PDF
Stay current with the latest tips, trends and
information on the cultural consumer by subscribing to Patricia Martin’s
newsletter.
New Research Project
In
communities across the country, innovative people are experimenting with
creative ways to help their cities transition into the future. By addressing
how food is grown and sold, or by inventing ways to generate or conserve
energy, or even by starting up profit-making ventures in progressive ways,
these change artists are examples of resilience in the face of challenging
times.
Help us capture the stories of the people creatively transitioning
their communities.
We’re looking for projects led by catalytic people. Artists, architects,
designers, chefs, educators, or people stepping out of their everyday roles
to beat down to doors of convention and reclaim the power of community in a
time of decline.
We’re looking for projects led by artists, architects, designers, chefs,
educators, or people stepping out of their everyday roles to beat down to
doors of convention and reclaim the power of community in a time of decline.
Central research question: What are the critical elements
involved in attracting tangible support for creative projects with potential
to improve a community or collective experience?
Do you have a story to share? Know someone who fits the bill? Please drop us
an email.
Research at litlamp.com
