Downloads
Tipping the Culture: How engaging Millennials will
change things
Find out how some of the world’s top brands are reaching Millennials in
a digital culture.
Download the
new eBook (EPUB or PDF) by Patricia Martin. Published December, 2010.
"Switching on the Green Light"
(DOC)
(PDF)
Helpful tips when meeting with potential sponsors to help close the deal
July 29, 2009
Stamats, Inc. Marketing Conference
Download speaker
slides
July 10, 2009
LAMA President's Program
American Library Association Annual Conference
Chicago, IL
Download speaker
slides
RenGen Workshop
Download the
"Make
a RenGen idea real" worksheet. (PDF)
Building a Culture That Makes Things Happen
Case study: Chicago Transit Authority
Improving Customer Experience
Tampa Bay Florida, Meeting Professionals International
Download speaker slides and white paper:
Slides:
"Top 10 Trends in Marketing that will affect Sponsorship" (PDF)
White Paper: "Before you Sell"
Microsoft Word
PDF
RenGen White Paper:
"Where ideas come from: the truth about creativity," December 8, 2008.
The RenGen Manifesto featured on
ChangeThis, November 2007.
Graphic depiction by Brandy Agerbeck of
RenGen: Renaissance Generation -
the Rise of the Cultural Consumer and What It Means to Your Business
Click here for hi-res image
Ren Gen
Marketing Survey
"Are Marketing Directors Responding to the Rise of the Cultural Consumer?"
Survey of 1,400 Marketing Executives. Conducted by Patricia Martin.
