Downloads

"Switching on the Green Light" (DOC) (PDF)
Helpful tips when meeting with potential sponsors to help close the deal

July 29, 2009
Stamats, Inc. Marketing Conference
Download speaker slides

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July 10, 2009
LAMA President's Program
American Library Association Annual Conference
Chicago, IL
Download speaker slides

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RenGen Workshop

Download the "Make a RenGen idea real" worksheet. (PDF)

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Building a Culture That Makes Things Happen
Case study: Chicago Transit Authority
Improving Customer Experience

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Tampa Bay Florida, Meeting Professionals International

Download speaker slides and white paper:
Slides: "Top 10 Trends in Marketing that will affect Sponsorship" (PDF)
White Paper: "Before you Sell"  Microsoft Word   PDF

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RenGen White Paper: "Where ideas come from: the truth about creativity," December 8, 2008.

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The RenGen Manifesto featured on ChangeThis, November 2007.



Graphic depiction by Brandy Agerbeck of RenGen: Renaissance Generation - the Rise of the Cultural Consumer and What It Means to Your Business






  
Click here for hi-res image

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Ren Gen Marketing Survey
"Are Marketing Directors Responding to the Rise of the Cultural Consumer?"
Survey of 1,400 Marketing Executives. Conducted by Patricia Martin.

© 2010, Patricia Martin. All rights reserved.