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RenGen White Paper: "Where ideas come from: the truth about creativity," December 8, 2008.

AdWeek
AdWeek, February 18, 2008
"Get Ready for the Renaissance -- How to create meaning for consumers and thrive as civilization transforms itself" 

AdAge
Advertising Age,
March 24, 2009
"
Seven Unthinkable Ideas From SXSW Interactive 2009 - Savvy Marketers, Pay Attention to These Visions That Could Soon Be Trends"

Advertising Age, January 7, 2008
"Recognize the Power of the Cultural Consumer"

The RenGen Manifesto featured on ChangeThis, November 2007.

RenGen-Agerbeck-Graphic Depiction

Graphic depiction by Brandy Agerbeck of RenGen: Renaissance Generation - the Rise of the Cultural Consumer and What It Means to Your Business
Click here for hi-res image




  

RenGen Brand Trinity -- download chart

RenGen Brand Trinity

 









Ren Gen Marketing Survey
"Are Marketing Directors Responding to the Rise of the Cultural Consumer?" Survey of 1,400 Marketing Executives. Conducted by Patricia Marti
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© 2010, Patricia Martin. All rights reserved.