MENG Blend, August 3, 2011
"Five Tips for Growing an Audience in a Maturing Digital Culture"
MENG Blend, June 22, 2011
"Cool Examples of Brands Taking Interactive Experience Offline"
MENG Blend, May 11, 2011
"Step Into My Sweat Lodge: A Deviant Approach to Selling Ideas"
MENG Blend, March 21, 2011
"Three Trends Marketers Should Glean from SXSW Interactive"
AdWeek, February 18, 2008
"Get Ready for the Renaissance -- How to create meaning for consumers and
thrive as civilization transforms itself"
Advertising Age, March 24, 2009
"Seven
Unthinkable Ideas From SXSW Interactive 2009 - Savvy Marketers, Pay
Attention to These Visions That Could Soon Be Trends"
Advertising Age, January 7, 2008
"Recognize the Power of the Cultural Consumer"
RenGen White Paper: "Where ideas come from: the truth about creativity," December 8, 2008.
The RenGen Manifesto featured on
ChangeThis, November 2007.
Graphic
depiction by Brandy Agerbeck of RenGen: Renaissance Generation - the
Rise of the Cultural Consumer and What It Means to Your Business
Click here for hi-res image
RenGen Brand Trinity -- download chart
Ren Gen Marketing Survey
"Are Marketing Directors Responding to the Rise of the Cultural Consumer?"
Survey of 1,400 Marketing Executives. Conducted by Patricia Martin.
