Culture Scouting
Use our research
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How important is culture?
Imagine a solar system without gravity, or a city without
street signs. Picture a flock of geese flying without a formation.
Within every human system there is a hidden infrastructure of signals,
values, and beliefs that serve as its glue.
We specialize in helping our clients understand how to use the culture as a
medium. We study path-breaking projects that build the kind of excitement
that gets people blogging, tweeting and re-tweeting.
We go out of our way to keep our ears to the ground for tremors before they
become trends. We explore life on the fringes, scouting for ideas that can
add value to your marketing. We tune into the impassioned geeks and change
artists who are breaking down the doors of convention—because their ideas
are the source of true innovation.
We believe in sharing the findings and best practices to increase the
effectiveness of our work. Our bigger vision is to expand our reach and
cultivate the kind of world business climate we want to work in. One that’s
conducive to imaginative work, co-creative approaches to problem solving and
marketing that truly means something in people’s lives.
Help yourself: Research, Books, Blog